How to grow a dead YouTube channel in 2024. This is a question I always receive through comments direct messages, or emails. When I check the channel of these creators, I see that they have a few common issues that, if fixed, can help their channels grow again.
How to grow a dead YouTube channel in 2024
So, in this video, I will discuss these key points. To be honest, growing a dead channel is not as difficult as you might think once you understand why a channel becomes dead.
Table of Contents
What a dead channel means
But first, let’s clarify what a dead channel means. Different people may interpret a dead channel differently, but in general, it refers to a channel that has a decent number of subscribers, but its views are either not coming in or coming in very minimally. So, people call it a dead channel. Now, the question is, why do channels become dead?
Why do they face this issue?
Well, if a channel’s videos are not getting views, it means YouTube is not giving those videos enough impressions. There are mainly two reasons for fewer impressions low click-through rate CTR and low watch time. This means people are either not clicking on the videos, or if they are, they are not watching them.
So, the simple explanation is that people are not interested in those videos, and that’s why YouTube is not showing them to them, and not sending impressions. Understand This it’s not that the channel is dead, and that’s why people are not watching the videos; it’s because people are not watching the videos that the channel is dead.
But now the question is why?
Why are people not watching the videos? Well, there can be multiple reasons behind it, and I will discuss each one of them.
Reason no.1
Wrong audience for the right videos let’s say a channel’s primary audience is interested in gaming, and they upload a video about cooking, which is a completely different topic. Of course, YouTube will initially show this video to the channel’s current audience. However, since the audience is interested in gaming videos, very few might click on the cooking videos, and even if they do, they might stop watching them Early on.
Both of these factors are low CTR and low watch time. This will lead YouTube to believe that the video is not clickable or engaging, and hence YouTube will stop recommending it. And this is the first reason for a dead channel with the wrong audience, which can hurt your videos. This wrong audience can come to your channel due to serious reasons, like uploading a video that’s completely different from your channel’s usual niche, and let’s say it goes viral.
In such a case, there’s a high chance that your channel will attract an audience that is not interested in your other videos. Another reason could be uploading mixed content that might not align with your target audience. But if this is the case for your channel, what should you do?
Well, you have two options:
- Open a new channel
- Continue with the same one
Open a new channel:
A new and fresh audience for you right from the first upload. That’s the reason why, in this situation, I would go for a new channel.
Continue with the same one:
But since the title of this video is How to Grow a Dead Channel,” I know that most of you would prefer to continue with the same channel. In this case, I recommend making your old videos private, especially the ones that are not related to the niche in which you want to create videos in the future.
This is especially important if those videos are still getting views so that you can stop attracting the wrong audience as soon as possible. Then, start consistently creating videos on the topic that your desired audience is interested in. Use necessary keywords in the titles and descriptions, and make your videos clickable and engaging. It might take some time, but gradually, YouTube will find the right audience for these videos, and you’ll start getting views.
Reason no.2
viral video you might wonder how a viral video can lead to a dead channel. Well, let’s say I have a gaming channel I focused on Minecraft, where I do gameplay, builds, challenges, and more. One day, I uploaded a tutorial video, and it went viral. I got a thousand views, and as a result, I got thousands of subscribers. I thought my channel had grown, but when I uploaded the next video, which was gameplay, it hardly got any views. The same happened with a challenge video, Hardly any views.
Basically, the other videos didn’t get views. But why? It’s a simple thing. The majority of people subscribe only to that one type of video, The tutorial, and since there was no connection between that video and the rest of my channel, They probably wouldn’t click on any other videos at that moment.
That’s why, due to a viral video, you might get a lot of subscribers, but this is a channel. Those views won’t come on your other videos. But the question is, should we call the channel dead in this case? I don’t think so.
The problem here is that the audience on the channel is not loyal. They came for a specific type of video, and they didn’t care about the rest. The solution? Give them More of what they want!
Make more videos similar to the viral video. It’s very simple advice, but it always works. You can make part 2 of the viral video, create a series based on it, or anything related to it. And in the follow-up videos, you’ll see comparatively more views. Soon, when those viewers watch 3 to 4 videos on your channel, you’ll notice that they are interested in the channel and checking out the other videos too.
So, you can maintain a 1:1 ratio of videos based on their interests and videos based on your interests. You can also connect the different videos on your channel with end screens, cards, and pinned comments. This way, you can make your audience loyal.
Reason no.3
inconsistency okay, because of this mistake, my old channel has literally died 5-6 times. If you haven’t uploaded any videos on your channel for a long time, let’s say
For one year, and then you can come back and upload a video, you might get fewer views initially. Why is this happening? There’s no direct reason for it, and YouTube itself doesn’t provide a clear explanation. Because there are exceptions to this; it doesn’t happen with everyone.
Now, this is quite normal, but some creators get scared and think that their channel is dead. They believe that YouTube has shadow-banned them and things like that. So, I get emails like, I haven’t uploaded video Ms for so long, and now I’m not getting views.
My channel is dead.
Should I start a new channel, or should I continue with the old one? In 99% of the cases, my answer is that you should continue with the same channel. Yes, the views might have decreased by 50% to 60%, but they haven’t gone to zero suddenly, right?
So, the views you still have are precious. So, Don’t start a new channel you can start a new channel only if you plan to upload videos on completely different Niches.
In my old channel, I had to take breaks due to exams, so whenever I came back and started uploading videos, the views would go down, but, of course, I would be consistent for a few days, and the views would start coming in again. So, if your channel is dead due to inconsistency, simply become consistent, and you’ll see growth.
Alright, these are the 3 reasons I monetized for a channel becoming dead. If one of them applies to your channel, meaning you don’t have the wrong audience, you’re not inconsistent, and still, your channel is not growing, then chances are that you simply need to improve your content.
So, focus on improving the basic skills YouTubers need, like making better thumbnails, writing good scripts, and improving your editing. I have an article on all these topics on my website, so you can check out that.
So, that’s it for now. I’ll see you there. Thanks